WHO'S THE WOMAN BEHIND THE PASSION?

CHANEL SCALES 

My passion for fashion was imprinted on my heart and soul at the impressionable age of 5. My grandmother placed fashion in my lap by way of vogue and bazaar magazines. I believe she knew that my tender mind had the capacity to understand that she was introducing me to a new world. A world where I’d have the power to get lost in my visions and create masterpieces. And that I did, launched my clothing brand, Shingo in 2014, designed prom dresses that went viral, worked with the NAACP, and styled commercials for the Bengals, VH1, Pepsi and others. In 2016, I accepted an opportunity that would forever change how one viewed fashion in the city of Cincinnati. I was given the opportunity to produce a fashion event that would not only showcase my brand but create a platform for others in my community. My partnership with P&G and Cincinnati Music Festival gave me the ability to promote other small black owned businesses and help them to leverage during one of the busiest and most traveled weekends in Cincinnati history.   

 

CONFIDENCE

 It's simpler said than done. It’s something we, as women, constantly chase. Shingo Fashion views confidence as that the pivotal moment a person breaks free from negativity. It’s when women truly know themselves and freely express who they are. Shingo Fashion wants women to be confident.

 

The name SHINGO is derived from the Swahili word for neck, which, in Swahili
culture, is a symbol for a confident woman.

SHINGO Fashion is a clothing design company that was originally created in 2014 with the goal of giving women confidence through one-of-a-kind pieces. We wanted to give women the opportunity to create those designs that lived in their minds and help them to be FASHIONABLE on their own terms due their body types.

Although we know longer provide custom made to size designs, we're exhilarated about our future within the fashion community. 



 

Unique fashion for women with individual style

CONFIDENCE 

It's simpler said than done. It’s something we, as women, constantly chase. Shingo Fashion views confidence as that the pivotal moment a person breaks free from negativity. It’s when women truly know themselves and freely express who they are. Shingo Fashion wants women to be confident.

EXPRESSION 

Fashion is the world’s universal language. Shingo Fashion’s goal is to help you create your own voice among the chaos, to help you express yourself in a way that’s most true to you. Fashion is an art form anyone can be a part of. Let’s get started.

 

INDIVIDUAL

The media is guilty of depicting fashion trends one way. To be fashionable, you have to conform to their preferences,

regardless of your own taste. Shingo Fashion is looking to change this. Fashion is better when it’s more diverse. It should

be about what makes you feel good in your own skin.

See how we do this.